Whenever it is about grabbing the attention and turning the head of the passer-by, graphics have a fundamental role to play, especially in case of a well-designed brochure. Not just do graphics complete and augment the verbal information, but they are one of the most direct means to attract readers and blow interest to the designs.
Before You Kick-Off
Making sketches and mockups will be great move to have a clearer idea of the sort of graphics you will require and their placement.
It may be very difficult to make a pick and create a solid project if you are not aware of what you are searching for, so it’s highly recommended to not skip over the planning phase!
It is not necessary to get all great graphics relevant to your project.The less focused you’re, the harder will it be to engage your reviewers.
TIP:Preparing graphics on your own or having a skilled professional graphic design company doing it for you might be best to help you assure the visual part of your brochure will measure up to your content perfectly.
- Graphics Category
In a brochure, you can usea blend of numerous kinds of graphics to fulfill diverse purposes.
Logos: will make help in recognition for your business;
Maps: can be utilized to give directions quickly and clearly;
Photos and illustrations: can be staggered throughout the brochure to emphasis on and clarify concepts;
Other elements: Separators, decorative additions, bullets and more will help you in keeping the brochure’s content neatly organized & readable.
As there are numerous ways to express asingle concept with words, many ways are there to illustrate your content by means of images.
Being straightforward is suggested, but if you don’t want your brochure design to be one of the other similar looking piles. Study what others did to come up with a unique move on your subject.
TIP:Use inspiration from others as aninitial point, but work toward searching for your original voice.
- Quality of Image
Even if you have the perfect image in terms of theme, relevance & originality, if it isn’t of the ideal quality required for printing, it will be of no use.
TIP: Avoid pictures that display heavy noise, aliasing, color banding & other issues. For printing, it’s generally recommended to choose a resolution of 300 PPI as a minimum.