Are you still practicing those outdated, ineffective SEO strategies? No, it’s not black hat SEO strategies (easiest way to destroy your site); I guess by this point most businessmen have taken their hands back from these strategies. What exactly this post revolves around are the strategies that used to be extremely effective, and that many webmasters are still doing out of habit – but after the drastic changes the Google has made, these tactics don’t actually do anything to boost your rankings.
So, stop wasting your time on those ineffective (at best), and harmful (at worst) strategies. Here are some strategies you can stop using from now on.
- Targeting single keywords
It’s long past time to stop chasing after highly-competitive, highly-generalized keywords. The mindset used to be that more search traffic was always better – even if that traffic was largely irrelevant to your business or website.
Today, we’re much more concerned with driving highly-relevant, highly-targeted traffic. Visitors who are actually looking for what we offer and who are likely to buy what we’re selling. This is why it’s so important to focus on long-tail keywords. Long-tail phrases are less popular and thus easier to rank for, and the best part is that they more closely match the intent of the user.
- Using keyword-rich anchor text
Using diverse yet descriptive anchor text is good; using the same anchor text again and again isn’t. Google needs to see a natural link profile, not one that’s been carefully planned and built solely as a means of ranking for certain keywords.
There are countless official online marketing activities that offer great chances for building links to your own website. Guest blogging & author bios for guest-contributed content enable you to reference your business.
If truth be told, this tactic can backfire and get you a Penguin algorithm penalty by Google. Instead, while building links to your site (be it internal or external), ensure to use natural, useful anchor text that’s intended to multiply user experience; not search rankings.
- Using press releases to boost your rankings
Write an interesting press release and use links back to your website with keyword-rich anchor text. By submitting such PRs to different publications, you could build numerous links to your site, thereby enhancing your search rankings.
Matt Cutts of Google declared in one of the Google Webmaster Help forums that any links from press releases shouldn’t give a positive influence to your rankings.
- Guest blogging on irrelevant websites
Guest blogging alone as a means to build links is a piece of old SEO strategies. Submitting guest posts to random websites – no matter if those websites are relevant to your targeted audience – is not just a waste of time, but it can be detrimental to your website and brand all in all.