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Blog Post

4 Simple Rules To Create A Productive Brochure

March 20, 2015  /
By admin  /
Category: Brochure Design

Your brochure design ideas are really important for your marketing strategies. Why? Because your brochures have a major role to play as your sales tool and can utter a lot about you, your brand, services and company. Consider a brochure as your company’s visiting card.

So, before you start outlining brochure design ideas, go through some essential tips and ideas to get help in being updated, on track, and on point.

Follow Simplicity AndConciseness

Large, 50-page corporate brochuresarecostlyto print, expensive to mail and often too cumbrous to be of any use. It is better to get focused on the needs of your targeted audience. Be concise and write short and clear sentences. Break up the prolonged text using headlines, bullet points, and infographics. Keep in mind that you need to present “Cliff Notes” of your business, instead of the autobiography.
4 Simple Rules To Create A Productive Brochure

Play it safe:

You may be enticed to pick up some strange, napkin-esque origami folded brochures and they are really tempting, because you think it’s “unique.” Guess what? There’s a reason why big brands avoid such types of folds – they’re confusing and readers do not have enough time to read these complex pieces. Instead, keep it simple with a traditional brochure fold that give you power to control the reader’s progress.
4 Simple Rules To Create A Productive Brochure

Get Expert Advice

You may get the best ideas for your brochure design, but if you can’t convey it rightly to the designer or if your idea doesn’t look well in print, it’ll be of no use. Instead, let a professional designer help you blow a life to your ideas. You can discuss your idea with designer and then rely on designer to get some tweaks in the idea.
4 Simple Rules To Create A Productive Brochure

Keep It Purposive

People need to be enjoined what to do. Make certain your call to action is crystal clear and make sure to include an easy way for doing it. Don’t over-complicate it. Keep it in two steps if possible, as more steps will probably make your reader quit mid-way through.
4 Simple Rules To Create A Productive Brochure


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