When designing a website, make sure to consider the first impression that you want to leave on your visitor’s mind. A good first impression will beef up the chances that your visitor is going to return again. Whereas, a negative first impression means not just its time to convey farewell to your visitor for good, but most likely they are not going to spend a second more in exploring your website. What goes into creating the best first impression possible?
It’s essential that graphics, colors, logos, and the flow all work together to constitute a positive experience for your visitors. All these factors enhance the experience of a website. Websites with overwhelming colors, or in the case when the eye isn’t certain which way to go, visitors are more likely to click off before even reading your content that means you just lost a customer. By creating a website that has an incredible flow and eye-catching visuals, you’ll surely go far.
A Professional Feel
Visiting your site for the first, your visitors should be able to get immediately that a great deal of time and effort is invested into making your website and that effort reflects your business in a professional way. This means it needs to load way faster, load correctly, and look like that it was designed by an expert rather than a part timer. Websites that are broken or sloppy, in most cases, cause more harm than good. Create a strong first impression by investing in the time, effort and money needed to impress visitors and turn visitors into sales.
Most people overlook the power of words. They have forgotten that words can factor into the strong first impressions as well. While a lot of it is mostly about the visuals, a powerful, catchy tagline or slogan can grab a visitor’s attention and make them hold on to it. Most importantly, a tagline should describe what the website is about, and give it certain purpose. If visitors understand exactly what you are offering, they are most probably going to stick around.