Being a new designer, it is important to take time in crafting a coherent professional brand to your success. Your prospects will be considering your own brand as evaluate whether or not you are going to be able to do somewhat the same for them, therefore it pays to spend considerable time avoiding common mistakes.
Good brand is consistent, from its logo to the portfolio layout to its social media profile. Try to avoid mistakes like some mentioned below that can hurt your brand’s cachet and image.
Undervaluing the branding power
When you’re just kicking off as a designer, you won’t have had the chance to establish a strong repute. This means that a distinctive, appealing brand can serve as one of the best ways for standing out from the competition and luring in new clients. Failing to understand just how crucial branding is for newbie designers can be a huge blunder, because it can potentially close up opportunities for growth. It’s also essential from an online marketing perspective, as it drives you to high ranks in SERPs.
Not specifying the unique element of your brand
Before you start sketching your logo design or writing copy for your site, you need to first define your strengths as a designer. Whatever you have got that your competitors lack, you have to bring it to the table. What is your message or mission? Be sure to add these tidbits in your branding efforts and strategy or you’ll simply blow over into the background.
Designing an inconsistent logo
Make sure your logo fits in with the remaining of your brand to represent a consistent image across all the channels. Your brand encompasses not just your logo & brand colors, but also the tone you use in your copywriting, images you post on social media, & even the font on your website and blog. Watch every detail carefully for assuring that these all follow the similar basic design as your logo, to get a stronger brand.