Your brochure design ideas are really important for your marketing strategies. Why? Because your brochures have a major role to play as your sales tool and can utter a lot about you, your brand, services and company. Consider a brochure as your company’s visiting card.
So, before you start outlining brochure design ideas, go through some essential tips and ideas to get help in being updated, on track, and on point.
Follow Simplicity AndConciseness
Large, 50-page corporate brochuresarecostlyto print, expensive to mail and often too cumbrous to be of any use. It is better to get focused on the needs of your targeted audience. Be concise and write short and clear sentences. Break up the prolonged text using headlines, bullet points, and infographics. Keep in mind that you need to present “Cliff Notes” of your business, instead of the autobiography.
Play it safe:
You may be enticed to pick up some strange, napkin-esque origami folded brochures and they are really tempting, because you think it’s “unique.” Guess what? There’s a reason why big brands avoid such types of folds – they’re confusing and readers do not have enough time to read these complex pieces. Instead, keep it simple with a traditional brochure fold that give you power to control the reader’s progress.
Get Expert Advice
You may get the best ideas for your brochure design, but if you can’t convey it rightly to the designer or if your idea doesn’t look well in print, it’ll be of no use. Instead, let a professional designer help you blow a life to your ideas. You can discuss your idea with designer and then rely on designer to get some tweaks in the idea.
Keep It Purposive
People need to be enjoined what to do. Make certain your call to action is crystal clear and make sure to include an easy way for doing it. Don’t over-complicate it. Keep it in two steps if possible, as more steps will probably make your reader quit mid-way through.