Designing a brand identity is not as difficult as you think! Here we have explained some tips to create a new brand right from the scratch.
When a client asks you to create a brand identity for their product, event or service, things can look a little bit daunting. But there is no need to worry – you just need to apply all the skills you’ve developed in your design career in quite a different way. In order to help you along, here are five expert tips on developing a brand identity perfectly to make both you and your customers contented.
Strategist from the beginning:
Before start working on a new brand identity, devise a brand strategy to organize a set of values and propositions upon which you and your client agree. If this doesn’t happen at the beginning of a project, the client may not have any benchmark against which to assess whether your creative concepts are relevant.
Keep in line with a brief:
If the design concepts are created without a detailed briefing on the brand, then the client and designer will end up relying completely on an intuitive concept of the solution, and therefore run the risk of having a subjective feedback. A brief that’s composed of a clear brand strategy allows both parties to rationalize their design decisions.
Do your research:
Understand your client brand personality – the history, function and ethos behind the personality. Extract every nuance of who your client is and what his/her company’s about, including the targeted market, how it wishes to get perceived, and formats and the outlets for where it wants to market itself.
Assess their expectations:
Asking client can be a valuable exercise to get deep into the references for their branding: you’ll very soon find out what they like, and how broad their design understanding is.
Check the competition:
Explore the colors, typefaces, and the visual styles used by competitors, and then create something really unique, positioned away from all of them. Think of the varied uses, sizes, and colors of your design. Then just stand back and see it with your customer hat on.