As the Internet users and content creators, individuals are a rapidly increasing piece of Google’s search algorithm. Along with social signals beefing up within this algorithm, identity and authorship in this digital, social world have become vital.
Implementing authorship markup is very useful to search engines in their attempt to map this network of people – connecting people straight to their content. It provides what’s lost in a digitally driven online sphere: personality, relevance, and credibility. Those who are capitalizing on Google’s insidious hints and tips, and are implementing it properly, are being considerably rewarded.
Applying rel=author markup on your webpage or blog is really the most important and easiest step in preparing your content great. Last summer, Google publicized the support of the “rel=author markup” in the search results.
According to Google, rel=author is a means of “connecting authors with their content online” in an effort to “help Internet users find content from great authors placed in Google’s search results”.
The rel=author markup, if used correctly, can connect, respond, and verify the authorship on the pieces of content, established on a linked Google+ account. This command will also help to discover and reward original content writers on the SERP if the content they have created is scraped, re-shared, or associated to. Furthermore, if used on all content, the rel=author markup serves to also make a dynamic hub straight within the SERP for users in order to search more content by the right author.
Firstly, make sure that each of your website’s content pages hold a link to an specific “author/about” page on same server, and use rel=”author”
NOTE: If you don’t own a Google+ profile, set one up now before moving on to the next steps.
Secondly, ensure that the dedicated “author/about” pages have a link to that indivisual’s appropriate Google+ profile, and use rel=”me”
To end, ascertain that the author’s Google+ page contain a back link to the “author/about” page, and use rel=”me”. This part is quite easy – the links added to “Other Profiles” section in your Google+ profile’s sidebar will automatically be added with this markup:
That’s that! Within some days (or weeks, depending upon your site’s size and crawl frequency) your markup will be verified.