You may have heard of the Google Panda update 4.1 and the changes in ranking parameters it brought. Here I have discussed about some facts about this new update that you must know and keep in mind while working on sites.
Keep Your Business Way From Online Yellow Pages:
SearchMetrics reported that Yellow Pages dropped 79 percent of its SEO visibility this last week. Yellow Pages are not, by a blame sight, the only loser to the algorithm update, various other directory-like websites that offer not anything in the way of original, interesting and informative content dropped off as well. It is better to pull out your advertisement spend with them all ASAP and in its place invest in content creation for the search engine marketing.
Good News For The High-Quality SMB Website:
The quality websites of small businesses are being benefited from the Google Panda Update 4.1 and the Future Panda Updates. If you as a business are following the persistent recommendation to create and deliver interesting, instructive, and media-rich content (connected straight to your industry) on your site in a frequent and well-timed manner then you’ll fall under the group of being a high-quality SMB site.
According to Pierre Far, Google:
“This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.”
It, certainly, is great to see that the intention to benefit small and medium business owners with a website to market their services is the prime objective of the Panda 4.1 update. Irrespective of whether or not you got any benefit at all from this algorithm modifications, the message clearly is “content, content, content” that needs to be “interesting, instructive, media-rich, and frequently delivered”.