It is no secret that there are many important topics to understand when experiencing a website redesign or the CMS migration. Sorry to say, but many companies are still unaware of these items, and consequently lose search engine rankings, SEO power, natural search traffic, and sales. But, if you plan with a strategy, and get the right players drawn in from the start, you can get success. Below are the five things that you should do to save your search engine power, traffic, and rankings.
Inform the engines.
When you redesign your corporate web design, great chances are that URL’s will change. If so, then you absolutely need to inform the engines where the previous URL’s have moved to. But, If you don’t do this, you will harm your SEO power.
Crawl Your Site.
It is important to crawl your corporate web design services. For this you may find many free and paid tools. Once you crawl your site, transfer those reports and make certain everyone involved knows the website structure and URLs that have to be migrated.
Perform an Inbound Link Analysis
The Inbound links are extremely essential for building SEO power. And, a great possibility is there of losing those powerful inbound links while changing your URL structure. It will be great if you perform an inbound link analysis to completely understand your link profile. Be aware of the pages linking to your site, and where they are linking.
The 301 Redirection Plan
It is the soul of the migration from an SEO standpoint. it’s the key step, the main thing you have to get right during the redesigning of website. You should make sure all of your previous pages 301 redirect to their latest correspondents.
Have an SEO Audit Conducted
SEO Technical Audits are the most influential deliverable in the SEO. Having an audit completed before a redesign is an tremendously smart move. It can assist you make out the strengths, weaknesses, opportunities, and risks with the current corporate web design.