Being a marketer, you’re almost certainly mindful of Pigeon (Local Algorithm) update, which Google brought down late this summer. It’s a main update that will have a noteworthy impact on local search results, thus i wrapped up on the rudiments in this post.
Unlike other previous Google updates, Pigeon is a main alteration to local search ranking algorithm & not a penalty-based update intended for cleaning up search engine optimization results &removing low-quality content. It’s an important update for local searches & local businesses that aims to give more helpful, relevant, accurate local search results in both web search & Google Maps search results.
The pigeon update includes two important parts that you should concentrate on:
- The algorithm update develops Google’s distance & location ranking parameters.
- The update attaches local search results more intimately to outmoded web search ranking signals, including backlinks, metadata, domain authority and other SEO ranking factors.
This distance/location update is a key change that will involve the local businesses. In most of the cases, search query’s radius has decreased. Let’s say, if you are looking for a medical store in California, U.S, the search radius has reduced from 12 – 6 miles when the searching is performed from a cellphone. This update will also impact web search results & Google Map results.
When it comes to mobile marketing, a reduced search radius could be considered as a positive change. By giving back results that are closer & more relevant to a client when searching for any store via their mobile device, the likeliness of them coming to the store and making a transaction grow much greater.
The second consider-worthy change affiliated with Google Pigeon update affects “Map Packs,” that are displayed as boxes with business’ phone & address in organic lists:
For some searches, these have completely vanished, but for others, there are not anymore multiple listings of separate businesses, just the highest authority listing within the particular area. Plus, before the update, Map Packs usually included seven listings. After that update, the size of map packs may vary, & the organic lists could be pushed downed by the paid & starred listings.
Best practice to do:
Generally, some local business may discover an increase or decrease in website referrals, leads and businesses because of the Pigeon Algorithm update. Keep an eye on your website and get ready to act swiftly if you observe a drop, to minimize revenue loss.