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Blog Post


October 4, 2014  /
By admin  /
Category: logo design

Yes! Logos are for communicating a specific message, it is no secret. But, Is there any hidden secret that logo design holds, sometimes? Probably yes… You will surely be amazed to know that among some of the leading brand logo designs have little hidden messages. Many of these you may see at first glance, but others you may have to look a little bit harder. It, for sure, makes you think how many other logo designs have hidden messages out there…

  1. VAIO
    VAIO Logo Design

The first part of VAIO makes up an analog symbol, whereas the last two letters are the binary numbers representing Digital symbols.

  1. FedEx
    FEDEX Logo Design

The FedEx logo design isn’t just two distinct colors. Look a little closer and you will notice an arrow, cleverly placed between the E and X. It gives the message to represent them always striving to move forward.

  1. Mitsubishi
    Mitsubishi Logo Design

The Mitsubishi logo design is a united three-leaf crest of Tosa Clan & the three-diamond crest of Iwasaki family.

  1. Spartan Golf Club
    Spartan Golf Club Logo Design

As you can see, the Spartan Golf Club smartly masked a golfer within the Spartan’s face.

  1. Toyota
    Toyota Logo Design

Most of us has noticed that there are three ellipses in the company’s logo with each representing the heart of customer, product and technological progress. But did you notice this?

  1. Tostitos
    Tostitos Logo Design

Look a little closer and you will find two people sharing tortilla chips together with salsa. (The 2 T’s if you didn’t catch that)

  1. Coca Cola
    Coca Cola Logo Design

Hidden in the ‘o’ letter of “Cola” is the flag of Denmark. This wasn’t their prime intention with the logo.

  1. Amazon
    Amazon Logo Design

No, you get it wrong; it’s not a smiley face. The orange arrow is basically pointing from A to Z. It represents that Amazon offers a great range of multitude products literally from A – Z.

  1. Baskin Robbins
    Baskin Robbins Logo Design

Disguised within the Baskin Robbins logo design is the number 31. It represents the number of flavors they have.



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