Global SEO updates like Panda & Penguin has changed the major ranking processes across the board, and now one of Google’s latest changes, viewed as the “Pigeon” update, has affected on a much more local scale. The Pigeon update, intended to give consumers a better search experience while looking for local businesses, has ceased some old local SEO tactics when paving the way for a few of new ones.
Google now prefers the information found on the local directory websites, for example, Yelp, with more weight, & uses more offsite information to produce instant local search results. If you have a local business & you want to stand out of your competitors, here are some tips to get you get started:
- Concentrate on the Directory Lists
The initial testing post-Pigeon update disclosed that Yelp & other local directory websites are seeing a substantial boost in rankings. Consider boosting your local affiliates to ask clients to post reviews on these sorts of websites. Research the most powerful local directories in your niche & ensure that your local affiliates are filed with accurate information on these websites.
- Go over SEO 101
If you note a noteworthy drop in your rankings, you might want to have a closer look at your website’s overall SEO efforts. Perform some research to see how the website stacks up against the high-ranking competitors with backlinks, content & other positive SEO characteristics.
Ensure you have high-grade content on your website, your metadata on each & every page is accurate & optimized to include keywords. See if you hold a high domain authority & plenty of good, quality backlinks.
- Enhance SEO with website housecleaning
Even though your website isn’t affected, now is the right time to focus on SEO (search engine optimization) of your website. If there’s superannuated content that isn’t positively affecting your SEO, get rid of it. If there are links & content with no activity, dwell on shifting them to an archive or any other less prominent section on your website. These minor tweaks can mean big gains from an SEO perspective with the passage of time.
- Optimize on Google+
Next important step to take is creating a Google+ page and if you already have one, optimize it. Ensure that your address and contact number found on Google+ profile match with the one found on your official website. This can help build assurance for both your website & your Google+ profile. These basics matter. Having your contact number and address in both your website and Google+ is essential for local SEO.