Almost every day I get numbers of mails about the queries of my fellow designers and the clients on logo designs, but the most common question among them is “what makes a good logo?” For me, a good logo is the one that is flexible.
So what attributes a logo should own that increases its flexibility and make it work well in most of situations? Here are a few:
Works well in numerous sizes
Logo designs should be scalable enough to work well both small and large sizes. Overly complicated logos are better to be avoided. Keeping your logo simple will help. Particularly when used on favicons, signage as well as the business cards, a logo design has to be flexible in size.
Looks good in black, reversed-out and color
A logo needs to be designed to work well in black, reversed-out (white) and full color. Most of the designers start to design their logo by bringing in colors outright. It often times detracts the viewer’s mind from the concept to the “pretty colors.”
A good logo should be capable of working both vertically and horizontally. Usually, I give two versions of the logos to my clients, specifically if the logo design was planned to be vertical – they an use the horizontal logos on their websites.
Flexible logos are always vectorized
According to the current scenario, it has become a need while creating a logo to use vector-based software, like Adobe Illustrator. It will give you the power to provide numerous file formats and scalable logo designs.
Clear and Readable
Besides working well at different dimensions, a logo mark should look clear and read able when it is about its text. While creating the mark at a small size, increasing the character spacing can be helpful. It improves the readability, especially when shriveled down and observed from afar.
These were some of the tips that will help you determine how flexible your logo is. If you know other tips too, feel free to share!