Meta description is the most essential feature for increasing click-through rate from the search results pages. Google analyzes user behavior, especially the click-through rate. Therefore, writing killer Meta descriptions can help us improve the CTRs on our SERP entries? Plus, the more users who click through the SERP entries, the better will be our site’s ranking in Google.
Here are some effective tips for unleashing a click-through-compelling Meta description:
People today are very busy and they do not have enough time to check every page. All they need is a short description. The words you use in your Meta description need to introduce the user to what your page is all about. Put differently, sketch out your page’s content. If the consumer is bothering to click on your page, he/she wants to assure that the page is something of their interest.
Great Meta descriptions are the ones with a touch of the persuasion. To get clicks, step forward and tug a little bit. A few SEOs advocate use a call-to-action in the description. It is not at all a necessary practice; I, however, recommend that you write a Meta description that tempts a response, even if it directly doesn’t call for it.
Keep The Correct Length In Mind:
If you write a meta description that is too long, certainly, Google will truncate it. An ideal description must be of 156 characters in length.
One of the most influential things you can do with a Meta description is to Inspire curiosity. This is mostly true for informational queries. By the time a user ends up reading your description, they must be curious about what the webpage will say about the topic.
Use The Right Words:
Agree! The keywords may not count for search engines, but they surely do matter for users. To be compelled to click, people want to see relevant words. Such words should be related to their query. With the right words used at the right places, you can make a clear distinction between the SERP entry that gets a click, and the SERP entry that stays overlooked.