In today’s world, with the most innovative and latest tools available at our finger tips, and the technology is better than ever, it is not tough to be advanced. Thus, when it is about logo designs, companies and businesses want to integrate the best and most streamlined words and images to tell a story regarding their brand, product, or company.
Logo design is one of those areas of design that seems to be easy to do, but in reality are damned difficult to pull off well. It is quite difficult to please all of your audience, all of the time – particularly when remaking an existing dearly loved identity. But even while you’re designing a logo to convey your ideas and message, it’s a great challenge to create something, which can grab attention – in just the right way – in an aggressive market.
Part of the challenge is to look current and contemporary without reducing your logo’s shelf-life. Put differently, you don’t want it you logo to look old-hat, neither you want it to appear too ‘of the moment’ that it may quickly date.
Logo redesigning is a smart move but sometimes it breaks the situation for the brand. So it is better to go through the ongoing trends of logo designing before stepping forward. If you’re thinking to have your logo designed, or looking forward to go for a revamp of your existing brand, then you are going to love this post.
Showcased below are some of the 2014-2015 leading trends for business logos. Have a look…
Free-Flowing and hand-drawn sketches.
Motif with a recurring pattern or shape in the design.