The debate is as longstanding as the technology itself: Which page will be better for your brochure glossy or matte? The right answer is that no right answeris there– counting on your design & how your brochure will be employed, either matteorglossy will prove to be the right choice for your upcoming brochure printing project.
Consumer and designers love glossy paper — it gets your full-color brochure to pop with magnificence by reflecting the light off from the paper’s surface. Deep, rich blues and blacks bounce off glossy brochures & other colors seem smoother, hotter or even splashier on glossy paper. As the paper goes, glossy paper is usually less expensive than matte & is seen by some as more professional option. That’s not every time the case, since glossy brochures do have some downsides. If they’ll be changing hands frequently or placed in aunclean area, let’s say, the coating that gives them the sheen may pick up fingerprints, dust and smudges.
By comparison, matte finishes provide a softer, glowing appeal, which is perfect for new-age designs. Particularly, the soft look of numerous Web 2.0 websites has inspired countless designers to integrated similar soft shadows, inner glows as well as other elements into their brochures. Matte paper is a smarter choice, as it helps the ink diffuse through limiting how much amount of light is reflected off the surface of paper. High-quality matte paper can be higher in cost than glossy paper; however, it also retains fingerprints, dustor smudges. This makes matte a better choice for high-traffic regions or brochure applications where brochure doubtfully will be passed on a lot.
Picking the right paper
If your brochure design is bright, hard-hitting and overflowing at the brim to convey the brochure message toyour customers, go with a high quality 100-pound cover or the text gloss paper. If your brochure design is softer, with a considerably thoughtful message and more elusive design intones, go for a 70-pound or 80-pound matte, particularly if the brochure will see much of wear and tear. PsPrintprovides recycled matte paper stock, therefore if going green has its inducements for your company or your clients, then matte is your best bet.
Outside of those principles, it actually comes down to personal preference,what do you think will be better for your design, message and company? Remember! Innovative design is about breaking norms, so don’t hesitate in being creative and experiment.