Microsoft’s Build conference on 29th April, the company revealed the name of their new Internet browser, Edge. The browser was known as Spartan up until now but Microsoft is sticking with names with E as the initial so that consumers who are habitual to clicking on a blue ‘e’ can know how to launch Microsoft’s new browser.
Along with the new browser comes its new icon that Microsoft will be using as soon as Windows 10 ships this year.
The new icon looks ‘edgy’ & is a modern interpretation of a classic blue E logo design— surrounded by an orbiting swirl— that has been added with Windows for decades. The icon is familiar enough that Windows users will know instantaneously what to hit off to launch the new browser, yet updated enough to flash that it is a new Internet browser, at one go.
The company is placing big bets with it’s new browser since they are doing away with Internet Explorer’s legacy name. While that old name did carry a lot of brand equity, it is accompanied by significant baggage that was slowing down the browser.
Microsoft is serious about supporting Edge & ensuring that developers port their extensions to the Edge. Microsoft put much of effort in assuring that Chrome & Firefox extensions can be integrated easily into Edge with only a couple of small code changes.
There’s no clear plan for when the browser will get extensions, but Edge will receive numerous upgrades and new features via the Windows Store so it can only get better with time