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Multiple Letter Logos Or Single Letter Logos — Which Way To Go?

August 14, 2014  /
By sam  /
Comment: 0  /
Category: logo design

To a business, a well designed logo is a must-have thing. The role that logos play for a business are crucial. One can not even think to survive without having them. Yet, it is possible to find companies and business owners overlooking their significance. It is one of the main reasons why companies do not yield themselves high gains and with the passage of time, they are strained to surrender in the competition. Big brands generally have a solid and dynamic logo design as their basis. Some of these logo designs are supported by just a single letter, whereas others are a product of various letters composed into a punctilious design. Remember the Bitten apple logo design? Wherever you see this logo, the apple company will appear in the canvas of your mind. But it is no universal theory that not every productive brand must have a single letter logo design. Other brands are backed by multiple-letter logos like the well-known Microsoft logo or the Coca-Cola logo.

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Single-letter logo designs are more simple and efficacious and responsive for instant brand recall if rightly en-grafted into the minds and hearts of the clients. Furthermore, maximum creativity is required on the part of logo designers to mend and bend just a single letter into an effective and relevant message inside a logo design. Comparatively, logos with multiple letters provide the clients an ease in remembering the company’s full name. Plus, it gives the logo designer the leverage to express his creativity. For me, both are effective and expressive. Single letter logos give you a nice single visual that leaps out at you in a pleasing way. While the witty integrated pieces in a multiple letter logo sneak-up on you if designed well.

 

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