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Protecting Your Corporate Identity Should Be Your Priority

August 21, 2014  /
By sam  /
Comments Off on Protecting Your Corporate Identity Should Be Your Priority  /
Category: logo design

When it is about your logo design and corporate identity, the main issue that pops up is the copyright infringement that is becoming more and more prevalent day by day. As more and more small businesses are experiencing the need of having a logo to remain competitive, the demand has resulted a plethora of logo design companies that offer manifold services ranging from stock clipart images to be-spoke design services.

PROTECTING YOUR CORPORATE IDENTITY SHOULD BE YOUR PRIORITY

However, due to the competitive nature of logo design and the ease that people have in getting access to the information, it has turned out to be pretty difficult to assure that a logo remains the property of the venerator, and does not become replicated by anyone else. The ease in which a logo or image can be downloaded from the Internet and redesigned is quite surprising, and there are even a few that fail to understand that online content isn’t basically ‘public’ domain. So, you should always beware to appropriately document and trademark your logo, articles and other content. Failure to do so possibly end up costing you in the end. Some graphics designers have even gone that far as to use images from other firms’ logo portfolios, and claim their ownership. Not a smart move at all! It’s quite eye opening that the number of designers surfing the Internet are capable of detecting duplicate logos without much effort. The repercussions on such an activity can be destructive for a business. Once you choose a company to go with, make sure that you give them as required information about your corporation. Try to recognize your industry and discover competition as best as possible. Doing this, you will be helping the designers to come up with a  original and unique logo design that you can claim as yours with confident.

 

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