While Google keeps on updating its search engine algorithms, it’s no wonder the arena of SEO is cluttered with speculation and hypothetical practices.
Continually improving search engine software means numerous SEO experts are directing towards a more holistic approach that is more in line with the content marketing strategy as well as traditional marketing techniques. In this post, I’ll share current trends and some other tips to employ when developing your latest SEO strategy for the future.
Be the one with a link profile
We consider your link profile as “one of the most essential things in the overall formula, which determines your rankings” and proposed you to take a deepdive into it, analyze it, stay awayfrom toxic links, and stick on to Google’s strict link building guidelines.
Google helps real companies outrank the regular websites. This follows a continuous methodology of Google that’s been operating ever since the Vince update &up to the most recent Panda update.
This has become clearer and clearer as months pass by — original, quality, and well-created content is the new king on the World Wide Web, and you need to center most of your struggles on it.
Be fastand bemobile
A website that isn’t compatible to mobile or loads slowly will be on Google’s evil side. Google algorithms now take the user behavior as bounce-rate into effect. If you give a bad user-experience as your website is not optimized properly, then your ranking will getaffected.
Add social layers to your website
Since Google search algorithms are becoming quite much the closest thing to the artificial intelligence, it only be reasonable that human signals will have a more important role to play on the future of SEO. Without having a strong presence and strategy, which allows for people to search and share your content, all you are doing is wrong! It is better to make your winds blow in a favorable direction. Social media is clearly not departing. Understanding your target market and providing quality content is essential.
Visual content is a smart move
It’s no secret anymore that Google indexes rich text willingly and gives it an specific priority in search engine result pages (SERPs), but there’s room to consider that plain text will actually be softly “penalized” because the search engine authorities have already realized that the users are sick of reading the dry text.