Sonos is a brand that came in the spotlight over the past few years, turning from a technology brand that just audiophiles with heavy wallets dealt with, to a more mainstream audio company that’s become a go-to spot for anyone who wants high quality music streaming. There are high probabilities that you’re listening to some sort of Sonos box in the studio at this moment.
Besides the untiring efforts of Sonos, what has made it so popular, at present, is its new logo. Look at this new logo of Sonos. It radiates with energy.
But apart from that, on scrolling up and down the page, it appears as if sound waves are emitting straight from its center. It is a sound branding that establishes a visual beat. The effect was so cool that the logo design got tweeted by the Verge. Soon the branding went viral.
“No real scientific data went into initial ideation,” explains Laura Stein, creative director from Bruce Mau Design, a consulting firm on Sonos’s rebranding. “It was meant to be a logo in motion, something radiating, something happening.”
In point of fact, it was really meant to present the idea of amplification—the basic anchor around Sonos’s new rebranding. The company has been a beloved provider of wireless speakers for a years, but the company has been actively positioning itself as something much superior—the umbrella to all sorts of cloud music services. Sonos’s mobile application manages other apps like Pandora and Spotify together. And since hiring Marc Whitten, Microsoft’s previous head of Xbox last year, to head Sonos products, the probabilities for the company seem bright.