The 2014 IRB (International Rugby Board) World Rugby Conference and Exhibition in London has ended with the official unveiling of their look and logo design of the new name of governing body, World Rugby.
With rugby keeping on to inspire and engross the new audiences and players all over the world, the launch is end of a re branding process attempted with the assistance of Future Brand, claimed by officials.
The previous logo design was not so eye-catchy for a professional sports organization. The new logo is quite shiny. It almost feels like flat version of a physical trophy that is not a bad thing. Not sure if there is some sort of meaning behind cutting the ball at the top, it seems sort of random, yet it does look good, breaking the symmetry. Its typography is okay; “G” is quite good. The new name also seems like melioration, sounding less like a crowd sitting in a conference room & more like a global syndicate.
The new face of the International Rugby Board, reflected in the new name & visual identity, aims to bring the federation’s mission to create a stronger connection with players, fans and commercial partners. Eventually, engaging new audiences internationally.
The new visual identity is rolled out throughout federation’s portfolio of digital properties, together with the @worldrugby platforms and new www.worldrugby.org. It will make its event launch on match official jerseys.
The rebrand won’t have any impact on the 2015’s Rugby World Cup branding that will remain as it is along with its iconic logo across the current event cycle.