When somebody asks me about the hardest part thought out the process of logo designing, I (without any delay) say, “choosing the most suitable logo fonts”! Yes, the logo fonts choices are the hardest to make as compared to other tasks in logo designing… You might disagree with me, as there are a number of easily available fonts that can be downloaded on the Internet and it takes a second to opt for the best in the bundle, but the fact is the thing that the best is not always the most appropriate one.
Logo fonts is an important facet of your logo design and one you cannot afford to overlook. A logo font, if picked right can amplify your logo’s strengths (and your brand), whereas the wrong choice can lead to a client buzz-kill. But given the thousands accessible, how do you pick the perfect font for your brand? Below are a few simple guidelines to help complete your productive logo design.
- Jump out of the bandwagon:
Avoid picking the fonts that everybody is using; think beyond what’s standard. As the competitive nature of this market is getting more and more vigorous, it is better to keep your brand from appearing as just another poppy in the field.
- Be timeless:
Take into account that your logo mark is sure to undergo design fads, and so does the font. If it seems like everybody is suddenly using a specific font style go for something else, because chances are that you’ll likely regret it in just a year.
- No frills
In the tattoo community, it has been said that: if it’s bold, it’ll hold. This saying is relevant to the fonts as well. Fragile, thin, flowery or swirly lettering is mostly too delicate to get reproduced at smaller sizes and will perhaps be lost to the audience.
Your logo reflects how you brand looks; it’s the first visual contact to the public out there. So it is important to make sure while considering fonts that your logo fonts are going well with the personality of your brand.