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Blog Post

Freeview’s New Logo And Brand Identity

March 4, 2015  /
By admin  /
Category: logo design

Brands are constantly evolving in order to cope up with the fluctuating needs and trends in the market. One of the important keys to maintain a strong brand image lies in catering to customer needs. This is why flourishing companies are continuously working to enhance their brand image by adapting to costumers and delivering effective messages.

To be a participant of this race of re branding and keep abreast, the UK’s most popular digital TV service discloses its new logo. Yes, Freeview has had a major re-brand, conducted by creative agency DixonBaxi. The attempt is part of a strategic drive of Freeview to bring connected television to the masses in the United Kingdom.


Launched in 2002 in the UK, Freeview is a subscription-free television service delivered via an aerial that provides over 60 TV channels and over 25 radio stations. This TV service is controlled by DTV Services Ltd, a firm owned and run by its 5 shareholders: BBC, BSkyB, ITV, Channel 4 and Arqiva, and is accounted to be in around 10.5 million homes.

The new logo holds the red legacy of the brand’s former logos, but has been totally redesigned with a new dimension – an angular form, which shows choice, agility and a sense of fun and energy.


The re brand is to concur with a new service, i-e., Freeview Play that is going to bring catch-up TV to the present offering. I love the way designer combined F and V logo, whereas the palette exhibits lightness of spirit, yet feels human and engaging.


The palette is awfully awesome on black.



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