Some people may believe that the classic and timeless logo designs are interchangeable, but in reality they are not the same.
The timeless logos are those that stay relevant for years to come. For example, Tide’s logo design has remained basically the same for over six decades ago. Timeless logos may change with time, but these changes are so negligible to make it more relevant.
Whereas the classic logos are timeless and really needn’t to get changed because of being extremely adaptable. For instance, the ABC logo with white text on a black round background is regarded by many people as a classic logo design: you can use it regardless of what sort of environment you’re in.
Crafting a classic or timeless logo design is crucial for any company. Not just do the logos constitutes an important part of your brand’s identity, they will also help you save lots of cash from having to design or redesign them.
Here are some great ways to create a classic or timeless design for your logo:
- Clearly reflect your core values. Your logo must reflect your core values as your business aims may undergo change over time, but the core values stay the same, no matter what business you’re running. Your logo design should reflect this value.
- Avoid being too specific to the industry or company. Assure that you design your logo design in a way that it stays very flexible. For example, Apple’s logo does not feature a gadget or computer on it, not the BMW logo shows a car.
- Be adaptable. The best way to be adaptable is to render your colored logo design in black and white, or in other colors.
- Keep it simple. Simplicity is the best policy, especially when it comes to the logos. When creating your logo, you may go overboard with color, icons, graphics, and overall design. While your design might look good now, it may suffer in terms of adaptability and flexibility, making it very problematic to update in the future!