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Blog Post

Picking The Right Color Scheme For Your Brochure

December 26, 2014  /
By admin  /
Category: Brochure Design

Picking out the right colors for your brochure can be a real tough task, specifically for the startups striving to establish an identity. I have discussed some tips below in this post to help you come up with a perfect color scheme to employ in your publication.

Kick off with a thorough research:

Brochure Design

The search for a compatible color scheme starts with an in-depth analysis. The first thing that you need to know is the point where your business stands and the message your brochure will convey to your potential clients, as this will give you the best hints to find the well-suited palette to use in your advertising.

Make use of photos:  

Brochure Design

If you already have images you want to use in your brochure design, you can make use of them as a reference to create a scheme. If the images have a well-defined style, you can easily find all the hues for your consistent theme.

Picking colors right from a photo is considerably easy. All you need is just a photo editor providing a color sampling tool. Also, several online services are there that will analyze any specified photo and elicit a palette from it.

The Palette Generators:

Brochure Design

There are a few websites you should visit to get help. These sites have palette generators that don’t need any knowledge of color psychologyor color theory on your part, since they will automatically create a palette in seconds by conforming to mathematical formulas.

You can polish the results if necessary, but that is a rare case. These websites are connected user communities where you will get hundreds of ready-to-use palettes.

Color formulae:


The essence of the science of colors lies in the application of precise formulas, so if you’re concerned with this part of the process, you can only follow some basic rules to build a good color palette.

Using a color wheel available, you can create any color scheme from the scratch cognizing that:

  • Monochromatic makes use ofvariance in lightness and saturation of the same color.
  • Analogous uses adjacent colors.
  • Complementary utilizes two opposite colors.
  • Triadic uses three evenly spaced colors.
  • Tetradicemploys two complementary pairs.
  • Split complementary makes use of one color and two contiguous to its complementary.

Every Color has Specific meaning:Brochure Design

Picking colors is not only decisive thing about how the brochure should appear, but its message to the readers also carries some weight. Colors have specific meanings, and being knowledgeable what each color symbolizes can help you select the right scheme.


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