As search engines keep on evolving, marketers must enhance their skills to keep up. Curious marketers meet around to share these stories, and narrate them to others. There are some things that are learnt form the past experiences. So, if you have picked up the right SEO keywords, there are some choices to make.
In order to optimize your whole website for search engines, go through these basic tips:
Make your website about a single thing.
Choosing one primary topic that is extremely essential to your message is a smart move. This step is crucial, so you may want to carry out a little keyword research prior to choosing a topic.
Link internal pages on the website.
Many content management systems do this automatically, but if yours doesn’t, you should be intentional about linking to the most important pages straight from your homepage and cross-linking the pages with each other.
Mention your keywords where they matter the most.
Include your “keyword” in the website title, domain name, description, blog categories, page titles, tagline, and page content.
Use a permalink structure that has keywords.
Some websites have “ugly” permalink structures, which use numbers to identify the web pages. This is not good for SEO, neither look good.
Try using a URL structure that has text, and make sure you add keywords in your URLs. So rather than having a page’s URL be like this:
Try to make it look like this:
Eliminate anything that slows up your site.
The page load times are essential, so remove any non-essentials that overload your website, be it music players, flash graphics, large images, and unnecessary plugins.