One can say this without any doubt that typography and the font-faces we pick deeply affect the multiple aspects of our site including mood, perceived article length, readability, user experience and much more. It is fairly essential for the designers to be aware of and understand different principles of typography that produce a pleasing design, to rightly portray the mood and aim of the website that they’re designing.
Good typography can serve as a cornerstone to an effective web design. As a major part of web design comprises of text, giving the best shot for your typography is a main factor in the entire success of your website. Here are some of the elements that a good typography holds:
Contrast is perhaps the most important thing to take into account. Different typefaces can either accompaniment or resist each other to result a bit of tension. Typefaces, which appear too similar can possibly weaken the message and complicate the visual language of the website design.
Web fonts can help you specify the hierarchy of your content’s fonts in two ways: their size and color. The bigger your fonts are, the most attractive they will be; second biggest will be second most attractive, and so forth. It means that you can induce your readers read your information from the most important to least important only by using font sizes. Now, let’s talk about the colors. Using a contrasting color can assist you in highlighting important information to direct your reader’s attention to it. This can be done by simply changing the color of the headline.
White space can help in focusing the attention on the text when used right. Web design centers upon a sense of movement; visitors are searching, skimming, and scrolling. And, white space can assist your viewer in staying focused, besides large bodies of tight verbiages that may stress the eyes.