It is no secret that SEO trends are constantly in flux. Every time this world experience the Google’s Panda & Penguin algorithm updates, the SEO professionals, marketers and other SEO agencies worldwide get “mini-heart attacks”. These updates have put a “DANGER” sign board to their link-building and keyword-obsessed methods and switched them for a long overdue emphasis on the “QUALITY” content.
But! This doesnot really mean to aim the lens just on pumping out high-quality keyword-optimized content? No, SEO process can be defined as just a single practice. Its way more extensive in nature than it seems. In fact, SEO has encountered so many major changes in the previous some years that many marketer are still in muddle that what’s important, what’s outdated, what will move the needle in actual, and what’s makes the efforts go in vain.
Following is a list of some often heard myths about what SEO really is and the way it works.
Myth #1: Claiming Google Listing Can Boost SEO
SEO is a blend of numerous functions and there is no “one” way that “alone” boosts SEO. IN order to be socially active on Google Plus, all you have to do is to create a business page on Google+ and connect it to your website by means of the rel=”author” tags to help boost visibility of your content in the Google SERPS.
Myth #2: SEO is all about getting higher ranking:
Besides having a link between click through rates and search results placement, ranking is not the main end goal that it was in Past. Websites placed in second or third rank, or even on the top couple of search results on the second page can also do extremely well. It is about content quality and relevancy.
Myth #3: SEO can be handed oﬀ to IT freaks:
Wrong! IT professionals really do help you in ascertaining the well-functioning of your website in many Technical areas, agree! But these techno geeks may lack what’s needed to run an SEO strategy eﬀectively. It is better to create remarkable content first, and then work with your IT folks to ensure that what reads well also hits well technically.
Myth #4: Going Social Is All You Need
True! Our social community plays an important part in every SEO campaign, but it is better not to completely rely on it – you should have other ways too to back it up. The best thing for this is “content” that created much of attraction. You can place social media at the top on your priority list, but try not to abandon everything else to follow it utterly.
Myth #5: Videos Alone Can Increase Your Conversion Rate
While some websites can do very well by conveying majority of the content via an engaging video, but you should consider that there are some limits to the viewers you can reach. An employee, possibly, is blocked from watching videos at office, so you could potentially miss that customer due to that reason alone. So while videos can be extremely important and can result in increase in the conversions, assure to back it up with the non-video content too.